Archive for August, 2006

Current TV Planning Broadband Channels

August 18, 2006

Current TV, a pioneering effort in user-generated content initiated by
“internet inventor” and erstwhile presidential candidate (some claim

elected) Al Gore, will be launching several broadband channels.

Current TV’s expansion with new broadband channels – believed to be
ad-supported – will focus on topics that appeal to its 18-to-34 target
demo, writes
MediaPost. Programming will consist of what Current calls
“viewer-created content” (VC2) dealing with cars, travel, action
sports, health and games. The network, now in some 30 million homes,
offers content one-third of which is user-generated.

Current will apparently not go on record, but details of the effort are being deduced from job postings on Current’s

and elsewhere online, describing “specific channels for aficionados of
original content, tailor made by and for those who watch it.”Current has since led the industry in the commercialization of that concept, writes
the San Francisco Chronicle, adding that half of Toyota and Sony
commercials on Current are made by the people who watch them. The
article says Current is trying to position itself as the thinking
person’s YouTube – “a premium offering” where the best of
user-generated content end up on TV.

Content creators submit pieces to Current’s site, where viewers
comment on them and vote on whether to “green-light” them to the
airwaves. Current then airs the best among them on TV.


MySpace, Facebook Point Way for Jeep Compass

August 18, 2006

Jeep has launched an interactive campaign for a concert series
promoting its smallish SUV, and it’s relying heavily on MySpace and
Facebook.DaimlerChrysler’s Jeep is next week launching a nationwide concert
series (“Uncharted: The Jeep Compass Music Tour”) to promote the launch
of the 2007 Jeep Compass, which is aimed at young adults – and it’s
relying on MySpace an Facebook to get its message to the right
audience, reports
AdWeek. Instead of trying to drive that audience to or a
separate tour site, Jeep agency Organic decided “to fish where the fish
are,” according to Chuck Sullivan, group director and engagement
manager at Organic, part of Omnicom Group.

There’s now a MySpace Jeep page,
where fans can add Jeep as a “friend” to receive information on
concerts in their areas. Jeep has a similar profile page on Facebook.
Concert updates are sent to friends’ pages or via text message.

Jeep will use banner ads on MySpace and Facebook to drive traffic to the Jeep profile pages.

E-Mail Benchmark Rates

August 18, 2006

Everyone in the e-mail business wants to know how their metrics compare to industry norms — and now they can find out.

Harte-Hanks, and its e-mail subsidiary Postfuture,
compared the aggregate e-mail metrics of 4,300 business and consumer
e-mail campaigns. The analysis included both marketing and transaction

Among all sectors for all purposes of e-mail combined, the
average delivery rate was 91.2% — with an average open rate of
78.8%, click-through rate of 18.4% and opt-out rate of 0.4% of all
e-mail delivered.

“These data help provide e-mail marketers with up-to-date
benchmarking information,” said Richard Merrick of Postfuture.
“Particularly as we look at individual industries, we see which
vertical markets are doing the best to pique the interest of e-mail
recipients — be they consumers or business persons.”

Of the 13 industry categories covered, restaurants enjoyed the
best open rates (167.7%; open rates exceeding 100% occur by way of
pass-alongs and re-opened e-mail) as well as the best click-through
rates (57.5%). Retail had the lowest open rate (35.3%), while the
automotive sector had the lowest click-through rate (5.7%).

Looking at differences between business and consumer markets,
Postfuture found that e-mail sent to consumers did the best, with
click-through rates of 19.9% and open rates of 78.9%, while
business-to-business e-mail had click-through and open rates of 11.2%
and 67.7%, respectively.

In one interesting finding, behavioral targeting raised metrics
significantly. “One large retailer achieved a 74.2% open rate, 24.1%
click-through rate and 0.1% opt-out rate, just by synchronizing e-mail
with in-store activity,” said Merrick. “Using transactional e-mail to
make dynamic product recommendations produce, on average, a 148.8% open
rate and a 20.4% click-through rate.”

For more on this and other related subjects, read the recently published eMarketer report

E-Mail and Word-of-Mouth: Connect with Your Best Customers.

top 20 video sites online

August 18, 2006

comScore Media Metrix reported that YouTube
broke into the top 50 Websites. That made me wonder, what are the top video
sites on the Web. I asked comScore, and they sent me back this
list (which is not a definitive ranking, but it gives you a good idea
of where the major players stand. Update:Since I first posted
this list, I went back to comScore for stats on more sites and have
added in AtomFilms, Ebaum’s World, Grouper, Revver, and VSocial):

Web Property Visitors, July 2006 (in millions)

1. Yahoo Video 21.1
2. MySpace Videos 20.1
3. YouTube 16.1
4. MSN Video 14.6
5. AOL Video 10.5

7. Google Video 6.8
8. Ebaum’s World 5.4

10. Metacafe 2.0

11. Atom Films 1.5
12. Grouper 0.9

Revver 0.2

My takeaways from this list are that
Yahoo is No. 1, but MySpace is close, and YouTube is coming on like a
rocket (it grew from 2.7 million visitors last January to 16.1 million
in July).

Also, note how low Google Video is on this list (No. 7, below Perhaps putting a link to videos on the main search
page will help Google move up the ranks.

Finally, don’t count out smaller upstarts like Metacafe (another Web 2.0 Around the World site) and

squeeze their way into view, even if just barely. (Revver would have
been No. 11 at nearly 200,000 monthly visitors). The Year of Internet Video is coming along quite nicely.

business2blog: B2Day : The Web’s Top Video Sites

Web 2.0 Around the World – Business 2.0 Magazine

August 14, 2006


In our current international edition, I got to put together a fun map of the best Web 2.0 sites from around the world.  Here’s a link the actual list and you can see the map in this digital version of the magazine (pp.105-109).  The sites that made it are:

AllPeers (Czech Republic)
Bokee (China)
CoComment (Switzerland)

(South Korea)
Dabble DB (Canada)


Feeds 2.0 (Greece)
Gnoos (Australia)

Habbo Hotel
Metacafe (Israel)
Muti (South Africa)
MyHeritage (Israel)



Plazes (Germany)
Quintura (Russia)
TheAdCloud (Chile)
Toudou (China)

Wikio (France)
Zoho Writer (India)

am I missing?  The only criteria is that their operations have to
be mostly located outside the U.S. (which is why, for instance,
California-based Bebo did not make
it, even though it is more popular overseas).  What other Web 2.0
sites/startups from overseas should we be keeping our eye on?

business2blog: B2Day : Web 2.0 Around the World

Online Video Stats Say It All

August 14, 2006

A recent report from technology research firm In-Stat
indicates that the potential market for online video content worldwide
will grow from 13 million households in 2005 to 131 million households
in 2010. One of the drivers behind this growth is the widespread
adoption of broadband, and In-stat predicts that by 2010 there will be
413 million broadband households worldwide, up from 194 million in

While having the ability to view and download online video
content is one part of the equation, the other part is enabling people
to easily access both professional and user-generated content.
Aggregators such a Google, Yahoo!, AOL and Apple have all thrown their
hats into the online video ring and are competing for eyeballs with the
likes of YouTube, MySpace and other social networks. Recent data from
Nielsen//NetRatings show that YouTube is attracting significant numbers
of Internet users, particularly those over 35 years old.

It is still the early days for the online video market, but
there is little doubt that the Internet will grow in significance as a
distribution platform for video content. This presents portals and
aggregators with an opportunity to generate pay-per-view and
advertising revenue; it posses risks to traditional broadcasters who
may lose audience online, and it opens up another arena for advertisers
and marketers.

A selection of charts from eMarketer’s eStat Database
illustrates (as well as any words can) the growing consumer usage of
online video.

For more information on and an analysis of online video, read eMarketer’s

“Online Video Advertising: Promises and Challenges” report. – Online Video Stats Say It All

Report: CGM Sites Dominate Fastest-Growing Web Brands

August 14, 2006

Social media sites are among the fastest-growing Web brands, according to data released by Nielsen//NetRatings. Such properties accounted for half of the top 10 fastest-growing Internet brands for July.

MySpace experienced 183 percent year-over-year growth from July of last year. It grew from 16.2 million unique visitors in July 2005 to 46 million uniques last month. The much talked about site was recognized for its market share last month though the data were criticized by Yahoo and other Web entities.

Dominant portals and other large sites have for the most part maintain dominant market positions, and the growth rates Nielsen//NetRatings measured for many social and amateur media sites mentioned in the research should not be considered an indication of ownership of the Web market.

“Google and Yahoo can’t be the fastest growing sites, they’re just too big,” said Director of Media Analytics Jon Gibs.

Other fast-growing Web brands include HSBC, Associated Press, ImageShack,, Flickr and Wikipedia. The 394 percent gain by HSBC is part of the bank’s effort to migrate consumers to use its online services. “The key was moving customers online, which they’ve been slow to do,” said Gibs.

Earlier this year the Associated Press launched a video offering which serves consumer demand for streaming content. Both the AP and CNN have since added the ability for site users to post their own photos and video content to support each news organization’s existing reporting.

“They have put themselves in a position where they have a tremendous amount of local coverage from multiple views,” said Gibs. “They will try to take this type of content and not just make an online business but drive it centrally overall into their news business.”

By Enid Burns |
August 14, 2006 Click Z News

Web 2.0: The 24 Minute Documentary

August 14, 2006

Michael Arrington got together with a number of startup CEOs and
executives to video a discussion about Web 2.0. Participating in the
discussion were Aaron Cohen (Bolt), Scott Milener and Steven Lurie (Browster), Keith Teare (edgeio), Steven Marder (Eurekster), Joe Kraus (JotSpot), Jeremy Verba (

Piczo), Auren Hoffman (Rapleaf), Chris Alden (Rojo), Gautam Godhwani (Simply Hired), Jonathan Abrams (Socializr), David Sifry (Technorati), Matt Sanchez (Video Egg) and Michael Tanne (Wink).The topics discussed included:

  1. What is Web 2.0?
  2. Are we in a bubble?
  3. What are the business models that will work on the web today?
  4. What is the role of publishers in a user generated world?
  5. How important and how big is the early adopter crowd?

About BIG Interactive

August 13, 2006

Web. Mobile. Broadband

Founded 2002

30 + employees

Based in Los Angeles with offices in NYC & Phillippines