MySpace, Facebook Point Way for Jeep Compass

by

Jeep has launched an interactive campaign for a concert series
promoting its smallish SUV, and it’s relying heavily on MySpace and
Facebook.DaimlerChrysler’s Jeep is next week launching a nationwide concert
series (“Uncharted: The Jeep Compass Music Tour”) to promote the launch
of the 2007 Jeep Compass, which is aimed at young adults – and it’s
relying on MySpace an Facebook to get its message to the right
audience, reports
AdWeek. Instead of trying to drive that audience to Jeep.com or a
separate tour site, Jeep agency Organic decided “to fish where the fish
are,” according to Chuck Sullivan, group director and engagement
manager at Organic, part of Omnicom Group.

There’s now a MySpace Jeep page,
where fans can add Jeep as a “friend” to receive information on
concerts in their areas. Jeep has a similar profile page on Facebook.
Concert updates are sent to friends’ pages or via text message.

Jeep will use banner ads on MySpace and Facebook to drive traffic to the Jeep profile pages.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: