E-Newsletter is CPG killer app

by

Adweek

According to a survey by Prospective, e-newsletters beat out search for seekers of packaged goods. More than 2/3 of Internet users are consumers looking for packaged goods. Here are some interesting statistics:

48% of users use the Internet to research brands
46% are looking for coupons
6% are looking for tips on how to use a product
27% received product news from e-newsletters
25% received product news from search

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