Will Bud Light Lime Distract A-B?

by

Brew Blog
Analysts and observers have suggested that Anheuser-Busch lost focus on its core brands as it added a bevy of crafts and imports to its portfolio. Now there are suggestions that the same thing could happen as A-B prepares the aggressive launch of Bud Light Lime, a line extension that’s clearly aimed at Miller Chill.

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