Social Network Marketing: Ad Spending and Usage



Social networking is an activity that 37% of US adult Internet users and 70% of online teens engage in every month, and the numbers continue to grow. eMarketer projects that by 2011, one-half of online adults and 84% of online teens in the US will use social networking.

The Social Network Marketing report analyzes the evolution of this growing Internet activity and its advertising revenues.

Marketers are continuing to experiment with social network advertising, with $920 million being spent on social networking sites in the US this year and a projected $1.6 billion in 2008.

Worldwide, online social network ad spending is expected to grow by 81%, to $2.2 billion in 2008 from $1.2 billion this year.

If social network marketing delivers on the promise of peer recommendations, however, this flow of advertising dollars will become a flood.

Worldwide Online Social Network Advertising Spending, 2006-2011 (millions and % change)

Key questions the “Social Network Marketing” report answers:

  • How much will be spent on social network advertising in 2008 and beyond?
  • What factors will drive increases in ad spending?
  • How are marketers using social networking?
  • How large is the audience for social networking?
  • And many others…

eMarketer Reports—On Target and Up to Date

The Social Network Marketing report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.


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