Average Search CPC Data by Category for February 2008

by

CLick Z

A look at the average cost-per-click in search by vertical in the U.S. for February 2008. Data and research are provided by Efficient Frontier. “Total finance” includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers.

Average Search CPC by Category,
February 2008
Category CPC ($)
Total finance 2.43
Credit 2.65
Mortgage 2.05
Auto finance 1.47
Insurance 7.87
Travel 0.72
Automotive 0.50
Retail 0.37
Dating 0.37
Source: Efficient Frontier 2008
Advertisements

Tags: ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: