McDonald’s Chicken or Egg Website



McDonald’s launched a Web site to answer the age-old question, “What came first, the chicken or the egg?” Visitors can upload pictures of themselves, become a chicken or an egg and choreograph moves for a dance-off to determine the winner: chicken or egg. The site supports the launch of McDonald’s Southern Style Chicken Biscuit, its first-ever chicken for breakfast offering (which explains the play on “what came first?”), and the new Southern Style Chicken Sandwich. The site also houses a video of street interviews asking people what came first. There’s also a Spanish-version of the site, found here. The Game Agency created the sites.


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