McDonald’s Begins Mobile Coupon Test

by

Brandweek

http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003787180

April 09, 2008

By Kenneth Hein

McDonald’s is dialing up mobile coupons for a regional test at 113 locations in Utah, Wyoming and Nevada. Consumers can receive one of the chain’s new iced coffees for free when they use a Cellfire mobile coupon at participating stores between April 7-27.

Customers are asked to go to cellfire.com or text “mcd” to 22888 to receive the Cellfire application. Upon signing up, they receive a unique redemption code that consumers show the McDonald’s cashier. Once registered, they can receive future offers from other Cellfire merchants as well.

“McDonald’s is the type of brand mobile couponing should do well for,” said John Hadl, managing partner at mobile marketing consultancy BrandinHand, Beverly Hills, Calif. “I’m cautiously optimistic that consumers will, beyond downloading it for the free cup of coffee, continue to use it for additional offers. That would be the ultimate win for all manufacturers looking to offer incentives using mobile devices.”

Founded in 2005, Cellfire, based in San Jose, Calif., is a mobile service that provides discount coupons on goods and services for cell phone users.

A number of other major companies are also testing the medium. Procter & Gamble, General Mills, Kimberly-Clark, Clorox and Del Monte are currently testing mobile coupons at select Kroger locations.

McDonald’s operator Rob Sparrer said in a statement: “Cellfire is appealing because it is easy to use and helps consumers interested both in saving money and enjoying McDonald’s.”

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2 Responses to “McDonald’s Begins Mobile Coupon Test”

  1. couponfor Says:

    Very neat idea, with so many of us addicted to cell phones, this sure will fly. I hope other retailer try somthing similar.

  2. kortingscode Says:

    While we are discussing about topics relevant to McDonald’s Begins Mobile Coupon Test BIG Interactive, Restaurants often offer discount coupons to get people to come in and eat. You do need to pay close attention to the details of the coupon though. Many of them will have specific days of the week they can be used. Some of them also have a set time frame where they can’t be used after 4 pm or something similar.

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