Profiles, Usage Patterns of US Internet Visitors Analyzed

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Marketing VOX

http://www.marketingvox.com/profiles-usage-patterns-of-us-internet-visitors-analyzed-038055/?camp=newsletter&src=mv&type=textlink

US at-home and at-work internet users – numbering some 221 million – logged an average of 60 sessions/visits each (up 3.5% from February) and spent an average of 19 hours and 42 minutes online at their PCs (up 3.2%), according to data (pdf) from Nielsen Online.

Nielsen’s March data on US internet usage among all users:

nielsen-time-place-online-march-08-average-internet-usage2.jpg

  • The number of web pages visited per person increased 2.8%, from 2,370 in February to 2,437 in March.
  • An average of 105 domains were visited per person in March, a slight increase (1%) from the previous month.
  • Internet users spent an average of 52 seconds on each web page viewed, one second less than in March.

Nielsen also issued a demographic breakdown of internet usage by the 164.6 million at-home and at-work internet users who were “actively online in March”:

nielsen-time-place-online-march-08-active-us-audience-profile.jpg

Actively online men…

  • Spent a total of about 70 hours and 47 minutes at their PCs, on average.
  • Logged 62 sessions/visits, on average.
  • Constituted 48.7% of actively online visitors, viewing 2,622 web pages on average.

Actively online women…

  • Spent less PC time than male counterparts (64 hours, 47 minutes, on average).
  • Constituted the majority (51.3%) of active visitors, but viewed fewer pages on average (2,264).
  • Logged 58 sessions/visits, on average.

Those in the 35-49 age group made up 26.3% of all actively online internet users, spending an average of 92 hours and 44 minutes at their PCs, about 7 minutes more than the second-largest age group (those 55+), who accounted for 22.7% of all actively online internet users.

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