Bud Ale: “A New Style of Ale.”

by

Brew Blog

“Distinctly American.”

Budweiser American Ale, due for release in October, will be billed as “a new style of ale.”

That’s the language used on the label, based on filings with the federal government.

The predominantly red label — which includes an image of the Anheuser-Busch eagle, the A-B compass and hops – bears this legend: “Budweiser American Ale defines a new style of ale – The American Ale – created by Anheuser-Busch brewmasters to deliver robust ale taste that’s full-bodied, but not too heavy nor too bitter.”

The neck ringer further plays up the “American” angle: “Budweiser American Ale. An ale that’s distinctly American in character. Savor the difference.”

Here’s the label image for Bud American Ale.

Here’s the label approval for Bud American Ale.

The neck ringer can be seen here.

Here’s Brew Blog’s original coverage of Bud Ale.

 

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