MillerCoors CMO Ready to Drive “Extraordinary” Portfolio

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Brew Blog

Andy England lays out priorities.

MillerCoors is well-positioned to capitalize on the fastest-growing and most lucrative areas of the beer business, the joint venture’s incoming chief marketing officer said on Monday.

“We’re here to drive the profitable growth of the beer business,” Andy England, currently CMO of Coors Brewing Company, said at a meeting of Miller Brewing Company employees.

MillerCoors has a “really extraordinary collection of brands, without question the best collection of brands in the U.S. beer industry,” he said.

MillerCoors has two sharply differentiated light beers — Miller Lite standing for more taste and Coors Light standing for cold refreshment — that can effectively compete against Bud Light.

Its lineup of crafts and imports, which includes Blue Moon, Leinenkugel’s, Peroni Nastro Azzurro, Pilsner Urquell and Molson, is a “collection that is about to explode,” he said.

MillerCoors also is well positioned in economy.

England described his philosophy of brand marketing. The first part is “making sure every brand we have in our portfolio stands for something very specific.”

That is “followed by relentless execution of our positioning.”

England has a proven track record. Advertising Age recently credited Coors Brewing Company’s success partly to its sharply differentiated, product-focused and consistent marketing.

Here’s Brew Blog’s coverage of the Ad Age article about Coors marketing.

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