Tiny Bottles of Corona Light?

by

Brew Blog

Crown pushing light brand.

Crown Imports appears poised to offer No. 1 imported low-cal beer Corona Light in a seven-ounce bottle.

Crown, the importer and marketer of Grupo Modelo brands including Corona Extra and Modelo Especial, last month received label registration from Missouri for Coronita Light.

Crown for years has marketed Coronita, a 7-ounce bottle of Corona, in 6- and 24-packs. (The Crown Imports Web site doesn’t currently list Coronita Light as one of its available items.)

Pulling the trigger on a 7-ounce bottle for Corona Light would highlight how Crown is increasing its emphasis on the No. 1 light imported beer even as the flagship brand slows down.

Corona Extra shipments slipped by 1.7 percent in 2007, according to beer sales statistics from Beer Marketer’s Insights.

Corona Light — a little more than a tenth the size of Corona — grew by 10.4 percent, according to BMI.

Advertisements

Tags:

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: