Top 10 Video Sites Account for 55% of 11 Billion Videos Viewed Online in April

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Marketing VOX

US internet users viewed 11 billion online videos during in April, with Google’s YouTube.com alone comprising over 4 billion of that, and the top 10 comprising 55 percent of the total, according to data from the comScore Video Metrix service – via MarketingCharts.

Top 10 Video Properties (by No. of Videos Viewed)

comscore-online-video-properties-videos-viewed-april-2008.jpgIn April, Google Sites once again ranked as the top US video property, with more than 4.1 billion videos viewed (38 percent share of all videos), as YouTube.com accounted for 98 percent of all videos viewed at the property.

Fox Interactive Media ranked second with 558 million videos (5.1 percent), followed by Yahoo Sites with 352 million (3.2 percent) and Microsoft Sites with 268 million (2.4 percent).

The top 10 sites by number of videos viewed accounted for 55.2 percent of all online videos viewed in April.

Videos per Viewer

Nearly 135 million US internet users watched an average of 82 videos per viewer in April:

comscore-online-video-properties-unique-viewers-april-2008.jpgGoogle Sites also attracted the most viewers (83.7 million), where they watched an average of 50 videos per person.

Fox Interactive attracted the second most viewers (52 million), followed by Yahoo Sites (37.3 million) and Microsoft Sites (29.9 million).

Other Notable Findings from April 2008

  • 71 percent of the total US internet audience viewed online video.
  • The average online video viewer watched 228 minutes of video.
  • 18-34-year-olds were the heaviest viewing segment, watching an average of 287 minutes per viewer.
  • 82.1 million viewers watched 4.1 billion videos on YouTube.com (49.8 videos per viewer).
  • 46 million viewers watched 481 million videos on MySpace.com (10.4 videos per viewer).
    The average online video duration was 2.8 minutes.
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