Viral Video, Meet eCommerce. Shake Hands

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Marketing VOX
Like it? Buy it

Splashcast released a tool that turns online videos into impulse buy opportunities, reports Mediaweek.

HotSpot enables marketers to tag objects — like a chair or a table lamp — inside a published video. Viewers that click on the highlighted item see a sponsored message and a link to the purchasing page.

Splashcast hopes HotSpot will inspire product placement opportunities in films that have already gone viral. The format was also designed to draw minimal attention to itself, so as not to irritate viewers.

“Video viewers are alerted to HotSpot content by a subtle highlighting of an image within the video,” said HotSpot.

Interested advertisers must contact Splashcast directly.

Splashcast specializes in connecting advertisers to social media users. Clients include Red Bull, MTV, Nike, and Sony Music.

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