Forget Ringtones, Games — Consumers Want Practical Mobile Internet

by

Marketing VOX

Rather than entertainment and ringtones on mobile phones, US and UK consumers want practical mobile web activities — like phone-optimized banking and travel planning, according to a survey from dotMobi and AKQA Mobile that measured mobile internet use and attitudes, MarketingCharts writes.

Nearly two-thirds of participants said they would consider purchasing theater tickets, take-out food and travel tickets via a mobile phone.

Nearly 90 percent of consumer respondents said they would be more likely to choose an airline with mobile check-in facilities over one that did not have them.

This strong consumer interest in mobile banking and commerce suggests an inherent level of trust in the mobile web, according to dotMobi and AKQA.

The study also showed that phones are very important to consumers: 63 percent said they would be more likely to give up their money than their mobile smartphone if they were mugged.

(MarketingCharts offers a handful of other findings.)

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One Response to “Forget Ringtones, Games — Consumers Want Practical Mobile Internet”

  1. Rachelle Says:

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    to see this web page and be up to date every day.

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