Archive for the ‘Consumer Electronics’ Category

Video Product Reviews: An Idea Worth Five Stars?

October 10, 2006

Fans of Epinions.com and Amazon.com’s reviews might rejoice at a new breed of product reviews: video reviews. YouTube.com, I’ve noticed, carries quite a few videos of product demonstrations, though you have to search for them. And I recently stumbled onto ExpoTV.com. The site also offers video reviews submitted by users.At ExpoTV.com, not only do you get to hear what reviewers thought of that book, car, camcorder or toy, but you actually get to see them point things out to you in a video. You can also read video transcripts and rate reviews.Currently, the site doesn’t offer that many videos. In the camcorders section, for instance, there’re only 35 reviews. But ExpoTV.com has been playing around with the idea of compensating people for their opinions. Winners of its games review competition recently got flat-screen TVs . Though Sept. 30, the site also offered people $10 for submitting qualifying video reviews. The idea is somewhat similar to PayPerPost’s, which my colleague Rob Hoff wrote about on Oct. 2 (see below).I don’t know if this pay-for-review model works, but I certainly like the idea of being able to watch video reviews before I buy products.

Video Product Reviews: An Idea Worth Five Stars?

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Use Case: How Companies Can Use Photosharing Correctly

October 8, 2006


We gearheads at CrunchGear are fairly skeptical when it comes to hardware manufacturers trying to tap the excitement of social networking/sharing sites — phone carriers and MySpace comes to mind — but here’s one that was actually quite nice.

Nikon looked through Flickr, picked out a few great photographers, and sent them D80s, which is a really nice DSLR. They then used the photos they shot in a few advertisements and created a Flashy website detailing each of the photographers, who range from rank amateurs to professional wedding snappers.

This kind of thing makes everyone happy: Flickr gets some recognition as a incubator of talent, Nikon gets some good will, and cool photographers get nice cameras. Now if someone would troll YouTube for the next NBC news anchor, then we’d be getting somewhere.

Nikon Gives Out D80s to Flickr Photogs: Wow, Nice [Crunchgear]

Use Case: How Companies Can Use Photosharing Correctly

October 8, 2006


We gearheads at CrunchGear are fairly skeptical when it comes to hardware manufacturers trying to tap the excitement of social networking/sharing sites — phone carriers and MySpace comes to mind — but here’s one that was actually quite nice.

Nikon looked through Flickr, picked out a few great photographers, and sent them D80s, which is a really nice DSLR. They then used the photos they shot in a few advertisements and created a Flashy website detailing each of the photographers, who range from rank amateurs to professional wedding snappers.

This kind of thing makes everyone happy: Flickr gets some recognition as a incubator of talent, Nikon gets some good will, and cool photographers get nice cameras. Now if someone would troll YouTube for the next NBC news anchor, then we’d be getting somewhere.

Nikon Gives Out D80s to Flickr Photogs: Wow, Nice [Crunchgear]